How SMEs Will  Drive Societal Change in Kenya

How SMEs Will Drive Societal Change in Kenya

Following the recent youth-led demonstrations against Kenya’s economic policies, it is evident that our country is at a critical juncture. As a supporter of small and medium-sized businesses (SMEs), I think that a fundamental change in the way businesses...
Viva Gen Z: Embracing Game Changers in the Workplace

Viva Gen Z: Embracing Game Changers in the Workplace

I partly watched the Gen Z revolution of June 2024 in Kenya through an employment lens. The youth on the streets are the same ones in our workplaces. Bold, unafraid, vocal, demanding, and tired of the status quo. The success of the revolution has emboldened...
Cracking the Code on Digital Marketing for your Business

Cracking the Code on Digital Marketing for your Business

By Alex Mwai, Creative Director – Archer Digital Digital marketing provides businesses with a powerful toolkit to establish their online presence, build brand awareness, drive traffic to their websites, generate leads, and ultimately increase sales and revenue...